We're the experts in the science of behavior change. You're the expert in you. Together, we make the perfect team!
A scientifically-proven psychological approach to weight loss and behavior change that works.
Our team of doctors, psychologists, nutritionists, and personal trainers has created a program that takes the most effective behavior change research and psychological techniques and delivers them to you in a way that suits your lifestyle (and works!).
Featured in the New York Times, Women’s Health, Shape, Forbes, ABC and more, we've already helped over 45 million people worldwide build healthy habits and achieve their health goals.
On average, Noomers lose 18lbs in 16 weeks, and over 86% of Noomers keep it off beyond one year.
How it works
With Noom, it's not about working harder, it's about working smarter. And our approach to building healthier habits will help you find your path of least resistance. Whether your goal is to stop yo-yo dieting, run your first 5k, feel more energetic, or change your relationship with food, we'll help you achieve it.
1. Stop dieting
Noom will help you finally ditch the idea of "good" foods and "bad" foods and develop a healthier relationship with food. Together, we'll help you find your healthy balance. Hint: It doesn't involve cutting desserts or a drink or two at happy hour. No nonsense nutrition. Empowered eating.
2. Master your mindset
You know what you need to do -- you just need help doing it. The secret to success is understanding why you do what you do, and our coaches will help you build self-awareness and self-efficacy. Forget willpower. Focus on brain power.
3. Build better habits
Instead of focusing on quick fixes or pricy trends, Noom helps you develop healthy, sustainable habits that align with your goals and your lifestyle. Break your self-sabotaging behaviors and develop balanced relationships with food and yourself that last. It's not rocket science. It's psychology.
What you'll get
- Set and achieve your short- and long-term goals with your personal Goal Specialist
- Develop practical skills to conquer your food triggers, master mindful eating, shop smarter, and make healthier choices in social situations
- Practice 100s of "#PsychTricks" to build healthier habits faster
- Make progress every day with in-the-moment guidance and feedback on your food choices
- Work with your coaching team to customize your program and access support and accountability
- Uncover your ultimate why with your Goal Specialist to unlock lasting motivation and inspiration
- Master your self-awareness with over 1000 interactive lifestyle lessons
- Step up your game with custom meal + workout plans available. You can track your activity data either manually or automatically by connecting the app to Apple Health
Your 100% unique weight loss program will explore:
- The science of weight loss
- Eating styles & eating scripts
- The whats, whens, whys, and hows of eating
- Emotional and stress eating
- … and so much more!
And by the end of our program, you'll master:
- Habit building
- Calorie density
- 13 types of hunger
- Mindful eating and joyful movement
- 7 daily dietary habits
- Practical skills to cope with stress and other emotions
- Other lifestyle habits like sleep, self-care, and life balance that impact your wellbeing